Our people

Proven capability and tailored strategies delivering superior results.

Katrina is an experienced and highly effective project Sales Executive with an enviable track record of delivering outstanding sales results for developer clients, including Iris Capital, Defence Housing Australia, Winton Property, and Rose Group.
Katrina has extensive experience working with investors and owner occupiers, and is skilled in helping purchasers secure property off the plan, pre-registration, or after completion. Katrina is sought after by our developer clients for her ability to deliver sales results, and to build positive relationships with buyers and colleagues.

Sam has over fifteen years of experience as a residential land sales specialist achieving impressive revenue and rate of sale results across a diverse range of major projects, and through all market conditions.
Sam’s professional experience includes both agency and client-side roles with respected industry leaders – Mirvac, Stockland, Colliers International, Iris Capital, Winarch Capital, Robinson Property (multi award winning and Nationally recognised property organisation), Defence Housing Australia, Winton Property, Rose Group and McCloy Group among many others.
Sam’s development, project sales and marketing experience has spanned residential projects from 30 to 2,500 lots, Torrens, strata, and community title projects, off-the-plan sales, registered land, home & land packages, and distressed asset engagements.
Sam is recognised as a leading industry professional in the new residential land sector, with detailed technical and practical expertise. He has a demonstrated commitment to innovation and industry development.

Ed Crawford has over 20 years’ hands on experience in major residential projects. Working with developer clients from the early stages of project planning, Ed builds revenue / pricing models and helps tailor the apartment mix to maximise desirability and liveability for residents, and to deliver revenue, rate of sale and return results for developer clients.
Ed has held senior roles with nationally recognised and multinational property firms, and senior / national sales roles with major development firms.
Having worked with leading developers on many of Newcastle’s best residential projects and thousands of apartments, Ed has an unparalleled specialist knowledge of the Newcastle and Hunter market, and is a recognised industry leader in the residential sector.

Ed Crawford has over 20 years’ hands on experience in major residential projects. Working with developer clients from the early stages of project planning, Ed builds revenue / pricing models and helps tailor the apartment mix to maximise desirability and liveability for residents, and to deliver revenue, rate of sale and return results for developer clients.
Ed has held senior roles with nationally recognised and multinational property firms, and senior / national sales roles with major development firms.
Having worked with leading developers on many of Newcastle’s best residential projects and thousands of apartments, Ed has an unparalleled specialist knowledge of the Newcastle and Hunter market, and is a recognised industry leader in the residential sector.

Sam has over fifteen years of experience as a residential land sales specialist achieving impressive revenue and rate of sale results across a diverse range of major projects, and through all market conditions.
Sam’s professional experience includes both agency and client-side roles with respected industry leaders – Mirvac, Stockland, Colliers International, Iris Capital, Winarch Capital, Robinson Property (multi award winning and Nationally recognised property organisation), Defence Housing Australia, Winton Property, Rose Group and McCloy Group among many others.
Sam’s development, project sales and marketing experience has spanned residential projects from 30 to 2,500 lots, Torrens, strata, and community title projects, off-the-plan sales, registered land, home & land packages, and distressed asset engagements.
Sam is recognised as a leading industry professional in the new residential land sector, with detailed technical and practical expertise. He has a demonstrated commitment to innovation and industry development.

Katrina is an experienced and highly effective project Sales Executive with an enviable track record of delivering outstanding sales results for developer clients, including Iris Capital, Defence Housing Australia, Winton Property, and Rose Group.
Katrina has extensive experience working with investors and owner occupiers, and is skilled in helping purchasers secure property off the plan, pre-registration, or after completion. Katrina is sought after by our developer clients for her ability to deliver sales results, and to build positive relationships with buyers and colleagues.