Why do some apartment projects stall while others sprint to success? After 15+ years and countless campaigns, we reveal the key sales strategy secrets developers and buyers need to know to avoid costly delays and keep momentum strong.

From the ‘renovator special’ to lifestyle-led apartment living, buyer behaviour is shifting. We explore how changing expectations, urban renewal, and rising costs are leading Australians to prioritise location, convenience, and lifestyle over the traditional freestanding home.